We briefly went over the concept of local keywords in the first
chapter. These refer to keywords containing geographical information.
Will local keywords bring me traffic?
Will local keywords bring me traffic?
To find out, ask yourself the following questions:
- Do you have a physical location?
- Is it important that your visitors or future employees be able to find your offices?
- Is your business located in a given area?
- Does the service you provide depend on where one is located?
If you answer "yes" to one of these questions, you should probably add a local component to your SEO strategy, meaning you should add your city or the area in which your activity occurs.
Set up your Google My Business account
Google
uses Google My Business to locate your business on a map. It also uses
it to gather reviews. That is the most important part!
It is essential that your address appear somewhere on your website, and
that it be the same address as the one you used to set up your Google My
Business account!
Go to the Google My Business website,
click on the START NOW button, and follow the instructions. Register
your address, telephone number, and the URL of your website. Enter the
exact URL, including any “https” or “www.”
Upload some pictures of the office and the team
as well. They will help increase the level of trust of your visitors.
By default, Google generally uses a picture of the front of the building
taken from street view (not very inspiring 😕).
Adapt your website
Create a page on your website that includes the following information:
- A complete street address.
- A telephone number, if applicable.
- Business hours, if applicable.
- A map to indicate your location.
- Accessibility information.
- A description of the place.
If you have several locations, you can create a separate page for each one.
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