Don't Miss To Read About Facebook Page Basics!

About Facebook Pages

Your Facebook business Page is a free and public way to reach your audience on their desktop computer and phone. It is specifically designed for businesses, brands, celebrities, causes and organisations. Your Page may be indexed by Google, making you easier to find when someone is looking for your business. Manage your Page on desktop, mobile, and the Pages Manager app.

Benefits of Pages

• Free and simple: Pages are free to set up and use. It only takes minutes to create a Page, and you can easily manage it with many convenient features.
• Versatile: Your Page comes with many free tools that help you achieve specific goals based on your business model.
• Connect with customers: Billions of people use Facebook to communicate with businesses. Foster loyalty with existing and new customers quickly and conveniently.
• Advertise with your Page: A Page is required to advertise on Facebook. Ads are a great way to grow your brand and audience. You can set up your own budget and strategy with help from Facebook's advertising tools.

Top features of Pages

• Business information: Information about your business, such as address, phone number, hours, categories, a unique username and more.
• Posting: The quickest way to share information on your Page is to post. You can also add a call-to-action (CTA) button to your posts. Use publishing tools to manage your posting schedule.
• Messaging: Your Page comes with Inbox, which lets you quickly reply to communication with people on Facebook, Instagram and Messenger. You can also use tools to organise your messages and automate responses.
• Tools: You can use one of the many free Page tools to connect with customers and expand your business. Specific tools, such as Events, Jobs and Appointments, are all great ways to grow your customer base online.
• Insights: Insights on your and your competitor's Page help you find customers who care about what you offer. You can also understand actions that people take on your Page, such as how often they like, comment on or share posts.

A Page is one of many ways to have a presence on Facebook. If you've created a group or profile instead of a Page, learn more about the differences between these options, and how to use each one. Remember that you must have a personal profile to create a Page, but they are completely separate.

Note: Use the Facebook Help Centre or Blueprint courses to find guides, best practices, troubleshooting help and more to help you grow and manage your Facebook business presence.

Free tools to grow your business on Facebook

Facebook provides tools to develop your brand, grow your business and manage your advertising strategy. Let's explore the many tools you can use to grow your business, free directly from your Page.

Post & connect

• Posts: Posting on your Page is free, easy and fun! Use a variety of posting options, such as pictures, videos, polls and milestones to engage with your customers. Learn more about posts from your Page.
• Stories: Similar to Instagram Stories, Page Stories let you share pictures and short video segments that bring your audience on a journey for anything that you might be working on or experiencing. This shares a meaningful look behind the scenes of your business. Learn more about Page Stories.
• Inbox: Never miss a connection with your potential customers. Inbox aggregates all of your communication in one easy and convenient place. Learn more about how to use Inbox.
  

  • Messenger: Use Messenger to reach people at scale, and then continue to interact with each of them individually.

  • Instagram Direct: Communicate with people interested in your business on Instagram directly.

  • Comments: Your Inbox includes comments from your Facebook Page and Instagram account (if connected). If you click on a comment, you'll see which post or picture it refers to.
• Groups: Groups provide a space to communicate about shared interests with certain people who care about your products and services. Connect and share information with select groups of people, use groups to start discussion forums and to chat about specific topics, and set up a calendar to stay organised.
  

  • You can join or create a group as a Page.

  • Learn how to create a group.

  • Learn more about the differences between groups, profiles and Pages.

Business tools

• Appointments: Appointments are for businesses to manage their appointments directly from their Page. Local service providers can enable customers to book appointments with them directly on Facebook, reference their record of appointments and manage their calendar. Learn more about appointments.
• Events: You can go beyond Facebook posts that simply announce promotions by creating a free event. Using Events is a great way to get your promotion on someone's calendar. When one of your followers marks that they're interested in an event you have coming up, such as a sale or a release of a new product, they'll be reminded of the upcoming event for free on the day of it. Learn more about events.
• Jobs on Facebook: This tool makes it easy to reach, engage and hire the best candidates. We provide tools that guide you on your hiring journey, from finding the right candidate to communicating with them easily. It's easy, fast and free. You can manage all of your job postings from one place on your Page. Learn more about jobs on your Page.
• Shops: The Facebook shop tool can help you share your inventory or services with customers and simplify the buying process, all from one location. Your audience can buy directly from their desktop or mobile device. It's ideal for merchants, retail and e-commerce advertisers who want to reach customers on Facebook. Learn more about Shops.

Optimise your Page

• Insights: One of the biggest benefits of running and managing ads with Facebook is the free unlimited access to audience and ad insights. The Insights tab contains your Page overview, including engagement and what actions were taken on your Page. When you run an ad on Facebook, you can go to your Ad Centre tab to see how the ad is performing across placements and demographics. Learn about the Insights tab and the Ad Centre tab.
• Advertising: Build an audience for your Page by promoting it to the right people, and achieve results based on your goals. Learn more about the benefits of advertising on Facebook, Instagram and more.
  

  • The only feature of Pages that isn't free is advertising. When you're ready to start advertising, tell us how much you want to spend, and then we'll try to get you as many results as possible for that amount.

  How to represent your business on Facebook with Pages, profiles and groups

  We offer many different tools for individual people, businesses, groups, organisations and more. Below you'll find information about the platforms that you can use to represent yourself on Facebook. Remember that you must have a profile before you can create a Page or group.
  

  	Pages	Profiles	Groups
  Can I create a business presence?	Yes	No	Yes
  How much does this cost?	Free	Free	Free
  Who can see my business information?	Public	Public Private	Public Private
  How can people communicate with my business?	Inbox: Messenger Facebook comments Instagram comments	Messenger	Messenger
  Where can I see how my business is performing on Facebook?	Insights tab Ads Manager Business Manager Pages Manager app	N/A	Groups Insights
  Can I use this platform to advertise?	Yes	No	No
  Who is this recommended for?	Businesses Local shops/stores Organisations Charities Public figures and politicians	Individuals	Individuals Pages
  What other tools are available to use on these platforms?	Posts Stories Events Appointments Jobs Groups Advertising Marketplace	Posts Stories Events	Posts Stories Events

  Pages

  Pages are a free product to build and grow your social media presence. Use Pages to reach new audiences and communicate with fans or customers who care about your products, services or community. With Pages, you can also advertise and achieve business goals. With a Page, you can:
  

  • Communicate with customers and people interested in your business in a variety of ways, publicly and privately.
  • Manage advertising, learn about your audience from Page Insights and grow your presence across Facebook.
  • Use the tools and features available for free on your Page, such as posts, Inbox, groups or jobs.

  Create a Page
  

  Profiles

  Facebook profiles are intended for personal use and to help you connect with friends, family and your community. Your profile may include a collection of photos, stories, posts and more that tell your story. With a profile, you can:
  

  • Create, like and/or follow Pages and groups with your personal profile.
  • • Note that a personal profile is required to create a Page and group.
  • Communicate with friends and family privately with posts, photos, videos, stories and Messenger.
  • Profiles are best for personal use, not for businesses or organisations. If you created a profile instead of a Page for your business, learn more about why you should convert your profile to a Page.

  Create a profile
  

  Groups

  Groups provide a space to communicate about shared interests with certain people who are approved members. You can create a group for fans of your business, the services or products you provide, or local enthusiasts with similar interests. With a group, you can:
  

  • Connect and share information in discussion forums with small, select groups of people.
  • Add events to your group and set up a calendar for all members to stay organised.
  • Manage and control member access to keep your group as private as you like.
  • Join or create a group as a Page member to increase awareness of your brand and build community.

  
  

  Apps and services to connect to your Page

  Facebook offers a multitude of apps and services that you can connect to your business Page, each with their own unique benefits and features. 2.7 billion people use the Facebook family of apps, and businesses that choose to be active in more than one place reach more people.

  Learn how to leverage the Facebook family for your business.

  • Instagram: A visual platform that can be used for e-commerce, messaging and discovery. Add an Instagram account to your Facebook Page.
  • Messenger: An easy, free tool that is already included with every Facebook Page. Learn more about the benefits of being active on Messenger.
  • WhatsApp Business: A messaging platform where you interact with customers by using tools to automate, sort and respond to messages. Connect your WhatsApp account with your Facebook Page.
  • Audience Network: Extend Facebook and Instagram campaigns across the Internet onto thousands of high-quality websites and apps. Learn more about Audience Network.
  • Facebook pixel: An analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions that people take on your website. Learn more about the pixel.