Unlock Difference Between Traditional & Digital Marketing...!

👉What is Traditional Marketing?

TRADITIONAL MARKETING: Traditional Marketing refers to a kind of promotion, advertisement in which companies used this method in the early period to market their product. This Marketing includes print advertisements, billboards, flyers or pamphlets, TV, newspaper, radio, etc.

👉What is Digital Marketing?

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

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💹Traditional Marketing Channels

• Television
  • Advertisement
  • Infomercial
  • Public Relations Events
• Radio
  • Advertisement
  • Public Relations
• Newspapers
  • Print Ads
  • Classifieds
• Magazine
  • Select Industry
  • Readership
• Signage
  • Billboards
  • Vehicle signs
  • Other signage
• Co-operative advertising with wholesalers/retailers
  • In-store advertising
  • Store catalogs
• Publicity
  • Endorsements
    • Celebrities
    • Other Businesses
  • Testimonials
    • Customer Reviews
    • BBB and Angie’s List
    • Websites
  • Referrals
    • Word-of-mouth
    • Customer incentive referrals
• Public Relations Plan
  • Networking Events
  • Conferences
  • Charity Events (Sponsorships)
• Other
  • Swag (Notebooks, bags, pens, pencils, pads, sticky notes)

💻Digital Marketing Channels

In this blog, we want to share with you the 8 most important digital marketing channels.

1. Organic
2. Email
3. Paid Search
4. Content Marketing
5. Social Media
6. Affiliates
7. Referrals
8. Direct

Let’s get started!

1. Organic Traffic

The organic digital marketing channel includes all website traffic that comes from search engines such as Google, Bing, Yahoo or DuckDuckGo.com.
People will discover your website when searching a specific topic or product.  If your online store is well optimized, search engines will position it among the top results of search pages.  If you want more traffic, invest in search engine optimization (SEO).

2. Email Traffic

The email digital marketing channel includes all website traffic that comes from email messages.
Those email messages can be part of:

• Promotional email campaigns (ex: Christmas Sale)
• Triggered email campaigns (ex: shopping cart abandonment emails
• Transactional email campaigns (ex: order confirmation email)

In order to drive traffic from email, you will need to grow your email list.

3. Paid Search Traffic

The paid search digital marketing channel includes all website traffic that comes from paid ads on search engines.  It may also be referred to as search engine marketing (SEM) or pay-per-click (PPC).
Search engine campaigns can be launched on the following networks:

1. Google Adwords
2. Bing Ads

Online store looking to drive traffic from search engines marketing should focus on launching their Google Shopping campaigns or Bing Product Ads since those types of ads produce among the best return on investment for eCommerce.

4. Content Marketing Traffic

The content marketing channel includes all website traffic that comes from your blog, videos and digital downloads such as buying guides.
Content marketing can also be referred to as Inbound Marketing, a term used by Hubspot.
Creating content that provides value (helpful) or entertainment can help eCommerce business drive traffic to their online stores since this content will be picked up by search engines or shared on social media.

5. Social Media Traffic

The social media digital marketing channel includes all website traffic that comes from social media networks such as Facebook, Instagram, LinkdesIn Ads, Twitter, and more.
Traffic from social media can be free organic traffic or paid advertisements.
Over the past couple of years, social networks have been making it difficult for eCommerce businesses to get noticed using free initiatives.  They want you to pay to play.
If you’re thinking of launching paid ads on social networks, consider the following:

• Facebook Ads
• Instagram Ads
• LinkdesIn Ads
• Twitter Ads

6. Affiliates Traffic

The affiliate digital marketing channel includes all website traffic that comes from affiliate partners in exchange for a commission on all completed orders.
You can launch your affiliate program on popular networks such as:

• CJ.com
• ShareASale.com
• Rakuten Linkshare

You can build relationship with cash back website such as eBates, coupon sites such as Retailmenot.com, deal sites like Slickdeals.net, bloggers and online influencers.

7. Referrals Traffic

The referrals digital marketing channel includes all website traffic that comes from literally everything else on the internet including apps.
It can include websites where you may be running display ads, sponsored blog posts or digital newspapers.  I usually include anything that’s not included in the other 7 channels both organic and paid.

8. Direct Traffic

The direct channel includes all website traffic that comes direct to your website with no referring website.  People usually either type your website url directly in their web browser or access their bookmarks.
Direct traffic allows you to also measure some of your offline marketing efforts such as radio, tv or events.  For example, when people see your ad on tv, they might use their smartphone to access your website directly.

🔎What are the advantages of digital marketing over traditional marketing?

Marketing via a digital platform is much cheaper with higher ROI, as also evident from the statistics above. The ads can be sent to targeted audiences through inexpensive mode of emails, saving the cost of both printing and distributing/ publishing in print media. On the opposite side, take emails as marketing tools. 

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😏Can digital marketing replace traditional marketing?

It may not be the first place a business should look to promote their brand, but it can be effective especially in conjunction with digital marketing efforts. So to make a long story short, digital marketing will not replace traditional marketing entirely, but has unquestionably taken a huge portion of the market.

 ⏩Does digital marketing have scope in India?

The opportunities & scope for a Digital Marketing professional is huge in India right now. A fresh graduate can easily obtain a Digital Marketing Analyst role with a salary close to 25K per month to 6 Lacs per annum, while experienced professionals can command remunerations in the range of 8 lakhs – 40 lakhs per annum.

Source: https://www.quora.com/What-is-the-scope-of-digital-marketing-jobs-in-India

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