Digital Marketing Definition
👉Digital marketing, also called online marketing, to promote brands that can connect with potential customers using the internet as there primary medium.
Digital Marketing is combination💡 of email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
Scope of Digital Marketing
👉Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online.
😐While TV remains a prime advertising medium for many businesses, digital marketing allows companies to reach a global audience online. As digital marketing initiatives continue to grow at a brisk pace, the number of jobs in the field is naturally increasing.
Job Opportunities in Digital Marketing
📌Search Engine Optimization (SEO)
This job role demands an individual to be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) One also needs to be analytical and good with numbers.
The end goal of every PPC professional is to turn the online marketing efforts and have the optimal ROI
📌Social Media Marketing (SMM)
Behind every social media message there is a human messenger who conveys the company’s views to all its consumers. A Social Media Executive manages all social media channels, campaigns to engage with the right audience creating a loyal customer base.
You can get into this field as a social media marketing executive as a SMM specialist, strategist or a consultant and finally as a social media marketing manager.
📌Search Engine Marketing (SEM)
SEM professionals are responsible for planning, implementing and managing the company's overall SEO strategy covering a wide variety of duties such as web marketing, web analytics, content strategy, keyword strategy etc.
SEM executive moving forward to SEM senior executive/ SEM strategist, SEM Manager leading to a SEM Director are the career options available in this field.
📌Web Developer and Web Designer
From creating a design to building the layout of a website or web pages, the major role of a web designer is to create on a brand-new website or maintain the look, features of the site and associated applications.
This profile demands a strong proficiency in graphic designing and computer programming. Web Designers closely work with key development managers to keep the company’s website up-to-date in order to generate intended results from sales to brand awareness.
📌Content Writer
Content writer creates content for blogs, articles, product descriptions, social media and for the company website along with evaluating analytics to modify content as required, regularly updating the company's website and promoting the company blog by pitching articles to various platforms.
Junior content writer, Senior content writer, Content strategist are the career paths one can aim at in that order.
📌Digital Agency Account Manager
An account manager acts as a link between the company and the client. From managing the clients accounts to listening to their needs and helping them to meet their objectives, and ensuring customer satisfaction.
The main task of an Account Manager is to acquire new business along with maintaining the existing business. If you are applying for this position, make sure you have at least a couple of years of work experience in delivering client-focused solutions based on customer requirements.
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